Our mission explained
Clean water for everyone, everywhere
‘Safe and readily available water is important for public health, whether it is used for drinking, domestic use, food production or recreational purposes. Improved water supply and sanitation, and better management of water resources, can boost countries’ economic growth and can contribute greatly to poverty reduction.
When water comes from improved and more accessible sources, people spend less time and effort physically collecting it, meaning they can be productive in other ways. This can also result in greater personal safety by reducing the need to make long or risky journeys to collect water. Better water sources also mean less expenditure on health, as people are less likely to fall ill and incur medical costs and are better able to remain economically productive.’
Shortly summarized, access to clean and sufficient water not only brings positive health effects - like nowadays readily visible with all the handwashing measures taken - but it also brings positive economic and social effects of which most of us aren’t really aware. So this is why we do what we do, which is donating a fixed amount for every item sold to support clean water projects worldwide. Ever since we started in 2011, we have been able to donate over one million euro and have provided tens of thousands people with access to clean water.
Want to read more about the water projects we have supported, please click here.
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