New numbering of our fragrance lines
Get to know the scent notes!
You may or may not have already noticed – but the numbering of our scents is changing. Each fragrance gets its own new specific number. A number with a deeper meaning. One that identifies how many fragrance notes are there to be discovered. The higher the number, the more complex and layered the fragrance is. The lower the number, the cleaner it is.
The New Numbers
No.03 Poivre Noir Frais
Classic, unisex with a powerful character. With notes of black pepper, geranium and lavender.
No.12 Objets d'Amsterdam
Subtly stimulating with a sparkling character. With notes of green tea, citrus and sage, among others.
No.14 Courage des Bois
Timeless, warm and sensual character. Layered with notes of sandalwood, saffron and oudh, among others.
No.15 Lemon notes
Sunny, fresh and stimulating. Layered with notes of lemongrass, bergamot and vetiver, among others.
No (Time to) Waste
We believe new numbering and adding the three most important fragrance tones on the packaging contributes to transparency about our products. Therefore, we started updating the labels, bottles and boxes immediately.
In the spirit of minimising our waste, the change in numbering on our products in the stores is being phased in. We do not want to throw away already printed packaging materials. This may mean that you will occasionally find a product with a new number on the label in a box with an old number (or vice versa). It is expected that within six months the entire assortment will be up-to-date with the new numbering.
And don't you worry, you don't have to say goodbye to any of our current four fragrances. Nothing changes in the formulations or fragrance names – we’ll just tell you more about the scent tones within. Yes, we care!